“ I can hardly tell one bourbon from another, unless the other is very bad. Some bad bourbons are more memorable than good ones. For example, I can recall being broke with some friends in Tennessee and deciding to have a party and being able to afford only two-fifths of a $1.75 bourbon called Two Natural, whose label showed dice coming up 5 and 2. Its taste was memorable. The psychological effect was also notable. After knocking back two or three shots over a period of half an hour, the three male drinkers looked at each other and said in a single voice: “Where are the women?” I have not been able to locate this remarkable bourbon since.
The Claremont Institute - Bourbon, Neat
Walker Percy on Bourbon
